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Перевод: gimmick

[существительное]
хитроумное приспособление; трюк ; уловка ; ухищрение; новинка ; диковинка

Тезаурус:

1. The problem is that a good gimmick is contagious - everyone in Hollywood gets it all at once, and then you get a rash of movies all suffering from the same big idea.
2. Furniture was the focus of interest but, according to John Hill, from Jeremy of the King's Road, London, the Americans did not just want good examples of standard items, they wanted something different, with a gimmick or original style.
3. During the summer, and I called into the hospital on several occasions and I was reminded that I had agreed to participate in the "fun run" and I decided it would be a good publicity gimmick and improve my chances of sponsorship if I took along and pushed him around the 10 mile course.
4. "Grant maintained schools can no longer be seen as a politically reversible gimmick," he said at the union's conference in Birmingham.
5. The result has been the ultimate short-term short-life celluloid product, the generic mishmash hung round a gimmick.
6. Not designed to last, they get made, released, then replaced by a new gimmick a year later.
7. This kind of generic gimmick has become a regular feature on the screen, as representative a product of MTV Hollywood as the multiple tie-in comic book movie, and just as symptomatic of larger structural changes in the industry.
8. How many times have you bought something that has let you down (and not complained) or worn a garment for just one season simply because it was the latest gimmick?
9. The ghost plot - Swayze gets killed, and before he can go off to heaven he has to save his girlfriend Demi Moore from the bad guys - is really just a gimmick, there to dress up the standard Swayze package with a few special effects and an impossibly sentimental ending.
10. The shape is a no gimmick smooth contour, with quite narrow hips compared to the nose section - typical fare for vert decks.
11. Although they like polling elections as a publicity gimmick - if they get them right - they do not like elections technically.
12. It described extravagant Easter egg packaging as "a gimmick which has nothing to do with protecting the contents, let alone Easter".
13. Flatliners' little hallucinatory moral dramas of American atonement (and even perhaps the other ghost movies), have their roots in a different gimmick film Field Of Dreams , which turned the social and political divisions of the Sixties into a family affair which could be sorted by Kevin Costner throwing a baseball around with his ghost dad.