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Перевод: hype

[существительное]
обман ; наркоман ; надувательство; беззастенчивая реклама; обработка покупателей; шприц для введения наркотиков;
[глагол]
обманывать; надувать; крикливо рекламировать; крикливо расхваливать

Тезаурус:

1. As for people in Leeds being sick of the Manc hype, people in Manchester are sick of the Manc hype and have been for as long as people from Leeds have been tramping across the moors in their flares and Kickers to buy "God created Manchester" tops and to dance at the Haienda.
2. Curiously, the unit trust industry - usually quick to hype its products - has been rather slow to attract children.
3. EVER since the new Booker shortlist failed to include some of this year's most frenetically over-promoted stars (thereby affording the rest of the authorial population a good smirk) the media have been publicly soul-searching about hype.
4. Their status has not been gained through public relations hype or through brashness but through their relentless pursuit of quality in all their activities.
5. The hype surrounding Justin v John Fashanu did not materialise but Justin came on, only to miss from a few yards as Sanchez intervened, leading to his injury and the booking of the Wimbledon physio.
6. Every sockless wonder in town partied to the lush tones of Trevor Horn's "Lexicon of Love", and Morrissey found a purpose and humanity in Manchester's ideal packed but far from illustrious Secret Seven (a kind of heavy Dollar formed from the ashes of The Distractions and riding on a wave of hype).
7. With exaggerated hype, "Silent Night" climbed to second place, but at Christmas it was Cliff No 1 and Bros behind him.
8. Luciano Pavarotti will be there to strike the right note for an occasion of speeches, publicity films and general hype that is costing 1 million and will be seen by a worldwide television audience of 500 million.
9. The most paranoid account held it was all a cunning ploy on Quiksilver's part, a mirage of advertising and hype.
10. Hip to the cocktail circuit, they had used their many contacts to construct a massive hype, especially in the fashion press.
11. It deserves more hype than it needs.
12. Wrangler, which had continued to churn out laughably jingoistic ads, decided that Levi's had fallen victim to its own nostalgic hype and altered the perspective.
13. The answer probably lies in the complex maze of hype, distribution and luck which makes up today's rock biz.