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Перевод: salesmanship

[существительное]
умение продавать; умение торговать; умение заинтересовать людей; умение преподнести материал

Тезаурус:

1. He summed up the system of increasing productivity plus high-pressure advertising and salesmanship, plus mass communications, in the word Admass - "the creation of the mass mind, the mass man."
2. The lack of communication to others has only in part been due to our own ineptness at salesmanship; it more likely lies in a fairly deeply embedded resistance to drama being anything other than a community art - not just a performing art, a community art.
3. Columbia Pictures were so worried by its implications - that for a man like Willy Loman salesmanship did not bring happiness and fulfilment - that they made a documentary short to precede every showing of the picture.
4. RETAIL goods are notoriously hard to shift in these dark days of recession but most high street chains manage to offload last season's stock with a bit of discounting and persuasive salesmanship.
5. Deputed to get his own disguise, he went off fuming to a wig shop: "And the lady started to go through all kinds of salesmanship to sell me the wig and if I wanted to swim, I didn't want to swim, and I'm sitting there knowing that this meeting is going to start very soon and I cannot - lady, let's get on with it, I don't give a damn, just give me a wig."
6. No doubt this draper's "Rep" would have cut a bit of a dashing figure in the big city in his way, replete with some of the family charm and salesmanship which we have assumed to be one of the hallmarks of William Charles himself.
7. The essential discovery, now that everyone had heard of Freud, was that guilt could be harnessed to salesmanship.
8. Littlewoods could be on the verge of a decision over the future of the mail-order operations but making the business an irresistible buy will take a dramatic burst of salesmanship by the Moores family which owns this Liverpool group, and their merchant bankers at Kleinwort Benson.
9. After a certain point the wants which it is intended to satisfy have to be artificially created in the first place by advertising and salesmanship.
10. "It's salesmanship.
11. Summoning all his powers of salesmanship, Mr Cottle said: "Lymmener."
12. From the earliest days showmen boosted the movies in order to maximize their audience and the whole razzmatazz of salesmanship
13. As Merton (1957: 141) sees some corporate misbehaviour, "it is not easy to say whether it is an instance of praiseworthy salesmanship or a penitentiary offence".